SNSD's Kim Taeyeon for Nature Republic

Girls' Generation's Leader, Kim Taeyeon and EXO are the new face of Nature Republic.

Korean cosmetic brand Nature Republic announced Girls’ Generation Taeyeon and EXO will be the new face of the brand for the next two years.

From the press release, Nature Republic said they have chosen Taeyeon for her pure and lovely image, which fits with the brand’s concept and image. Also, she is the member of iconic K-pop girl group Girls’ Generation so she is widely known for global audiences.

EXO made successful debut in both Korea and China in April. They are well known across Asia and has healthy and sophisticated image. With their first studio album, they are sweeping the charts and proved their music and popularity. Nature Republic will work with EXO in the Asian market. 

Meanwhile, Nature Republic said they are aiming to lead the beauty trend and spread Korean beauty with K-pop stars. Nature Republic has 12 oversea branches around the world.

 

For EXO's Nature Republic promotional photos, click here.

For KTY's complete Nature Republic photo compilation, click here!

cr: Nature Republic official weibo

EXO for Nature Republic

Cosmetics brand Nature Republic have appointed some of the hottest idol stars around, Girls' Generation's Taeyeon and EXO, as their endorsement models!

A 'Nature Republic' representative confirmed the news, "We signed a 2-year endorsement deal with Girls' Generation's Taeyeon and idol group EXO who are receiving enormous popularity as Hallyu stars."

Having signed these idol stars, the brand expects a synergy effect between the popularity of Taeyeon and EXO across Asia and the brand's branches in 12 countries to increase their recognition internationally.

cr: Nature Republic official weibo