Cosmetics brand Nature Republic have appointed some of the hottest idol stars around, Girls' Generation's Taeyeon and EXO, as their endorsement models!
A 'Nature Republic' representative confirmed the news, "We signed a 2-year endorsement deal with Girls' Generation's Taeyeon and idol group EXO who are receiving enormous popularity as Hallyu stars."
Having signed these idol stars, the brand expects a synergy effect between the popularity of Taeyeon and EXO across Asia and the brand's branches in 12 countries to increase their recognition internationally.
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